
Insights
Featuring curated thought leadership articles
Configured with pre-populated components
properties.trackTitle
properties.trackSubtitle
0:00
Considerations for creating an Insights section
Before creating an Insights page, first consider 3 things in your decision-making process:
- Volume of content being featured.
- Target audience and business unit the content supports.
- The areas of expertise and areas of interest for the audience.
Then determine what curation of the content - with filters and tags - will be the most user-friendly for the audience:
- If you have a small amount of content, fewer layers of filtering may be effective. For larger libraries of articles, more filtering will enable your audience to find content relevant to their interests.
- If your business and website operates across multiple regions, a regional filter category may be effective. For content that is relevant across multiple regions, simply tag all regions.
- Do you have specific types of content? For example, News or Insights, or Guides or Thought Leadership?
Insights home page - core components
- Topic tags (Tags Manager)
- Topic tags (Config)
- Insights Home Page
- Insights Articles
Insights article pages - standard components
- Accordion/Tabbed Content
- Button
- Call To Action
- Chart
- Content Slider
- Content Table
- Form Container (with option for Gated Content as per standard functionality)
- iFrame
- Image
- Jumpmark (Not rendered, no layout)
- Key Fact Collection
- Link List
- Multimedia Gallery
- Preconfigured Search
- Pure HTML Fragment Reference
- Quote
- Radar
- Rich Text
- Table
- Title
- Video
Examples
Sample 1 – Munich Re website
https://www.munichre.com/en/insights.html
- Large volume of insights
- International audience
- Numerous industries and audience interests
- Wide range of business units contributing
Sample 2 – MRS Global Markets UK website
https://www.munichre.com/specialty/global-markets-uk/en/insights.html
- Small volume of insights
- Single regional audience
- Small range of topics
- Single business setup