Our brand portal

The Munich Re brand portal is a one-stop-shop for brand-related information and inspiration. Please review the brand and design guidelines and learn about how to implement the corporate identity across various touchpoints and channels. There are also branded assets and templates available for download.

Creating a cohesive and consistent brand appearance is vital for partners, clients, and both internal and external stakeholders to know with whom they are connecting. The Munich Re brand identity provides a distinct, dynamic, and consistent appearance that best showcases our company for everyone.

Please introduce yourself to the Munich Re brand strategy and correlating brand design in the following video:

Brand introduction

Munich Re

Ideally the brand elements work together to support our central positioning message: Pushing the boundaries of insurability to help the world advance with confidence. This is achievable when implementing the corporate design and elements in the intended manner. The brand guidelines explain the brand positioning as well as the design basics. There is also some inspiration when creating new videos, social media posts, or event designs.

Test your skills

Once you have familiarised yourself with the Munich Re brand, please take the new interactive branding quiz to test your knowledge:

Brand quiz

Quick links

Design basics

PDF, 5 MB

Frequently asked questions

PDF, 165 KB

Still have questions?

We're happy to help