Our brand portal

The Munich Re brand portal is your one-stop-shop for resources, information, and inspiration. Our brand and design guidelines show you how to implement our corporate identity across every touchpoint and channel. You can also download branded assets and templates.

A strong brand is a consistent brand. It means clients, partners, and stakeholders know exactly who they’re talking to. The Munich Re brand identity gives us a distinct, dynamic, and cohesive appearance that shows our company in the best light possible – wherever we show up.

Get an overview of the Munich Re brand strategy in the video below:

Brand introduction

Munich Re

Our brand elements work together to support and express our positioning: Pushing the boundaries of insurability to help the world advance with confidence. The guidelines below explain our brand positioning as well as the design basics. You’ll also find inspiration for creating videos, social media posts, and event designs.