Corporate design

Design basics

Our corporate design is the face of Munich Re – it’s the first thing people notice. Keeping it consistent makes us recognisable as a brand and distinctive from our competitors.

Our design is guided by four core principles:

Professional and trustworthy
Approachable and human
Consistent and clear
Inspiring and innovative

Watch how our corporate design comes to life

Munich Re Corporate Design

This guide shows you how to use brand assets including our logo, colours, typography, image style, icons and more.

Document

Munich Re design basics

PDF, 6 MB

You can download our brand assets and tools below.

Get in touch with Brand Management if you need the Munich Re Neue font suite.

Please contact the Brand Management team directly if you require the Munich Re Neue font suite for your communication or branded collateral projects.

Our embedded tools that are approved by IT (mostly Adobe) have AI features embedded to make designing faster and easier. When editing/retouching/resizing/etc. it is fine to use AI to optimize an image that Munich Re has purchased rights for.

However, going to an open source LLM such as ChatGPT to generate an image from scratch ís prohibited. This is because we cannot “own” the license of such images for use. While we are exploring options for generating images within Getty, we are not currently covered under their licensing agreement for AI generation. Thus, we do not allow the use of AI generated images for internal or external communications.

If implemented correctly, the Munich Re brand elements provide a consistent and powerful way to connect with internal and external target groups.