Global brand campaign
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At Munich Re, we push the boundaries of insurability to help the world advance with confidence.
Our global brand campaign brings that promise to life in two key ways:
- Language: We use the word “forward” in headlines as both a vision and a benefit. This makes it clear that we’re helping others advance.
- Visuals: Campaign portraits combine pictures of employees with headlines in custom type. Together, they emphasise our human, approachable character.
To learn more about creating new assets under our global campaign concept, download the guidelines below.
