Conceptual approach
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Standard page types are available for the Munich Re corporate website.
Page types are conceptual guidelines for your page creation. They are used to standardize the structure of pages for different contents with the same communication goal to ensure a consistent user experience.
For information about templates, please see functions, components, and templates.
The page types for the Munich Re corporate website are grouped into company page types (used for content about the company, e.g., About us, Investor relations, Media relations, etc.) and business page types (used for content that describes risks and Munich Re’s solutions and products).
Only for the business page type "Risks" we use a different background colour to distinguish this section from the other sections of the website: Everything concerning the risk is in dark mode.
Below is an overview of page types for the Munich Re corporate website, including live examples.
Home page type
Communication goals
- Gives user immediate overview and orientation
- Routes to deeper levels
- Shapes brand image of Munich Re
Business page types
Overview page types
Risks detail
Risk pages differ from the other page types as they have a dark background. In the upper part of the Risks page the user is informed about the risk, below in the bright area of the page the suitable solutions are offered.
Page goals
- Establish thought leadership
- Route to deeper levels
- Route to solution portfolio
Character of page
- Storytelling page showcasing an overall challenge (risk) in a specific market segment (i.e. cyber risks). The user can relate to by recognizing his/her own pain point.
- Gives insights on challenges, trends and developments for a specific risk. Teasers on the page link to the corresponding solution page(s).
Solution overview
Page goals
- Inform on portfolio
- Generate leads0
- Route to deeper levels
Character of page
- Solution page is a factual page offering the Munich Re solution/product to a risk in a specific market segment (i.e. CyberOne in Cyberrisks).
- This page gives your user in-depth information on a specific solution (or service or tool).
- Provides an overview about the solution portfolio
Detail page types
Risks Detail
Risk pages differ from the other page types as they have a dark background. In the upper part of the Risks page the user is informed about the risk, below in the bright area of the page the suitable solutions are offered.
Page goals
- Establish thought leadership
- Route to deeper levels
- Route to solution portfolio
Character of page
- Storytelling page showcasing an overall challenge (risk) in a specific market segment (i.e. cyber risks). The user can relate to by recognizing his/her own pain point.
- Gives insights on challenges, trends and developments for a specific risk. Teasers on the page link to the corresponding solution page(s).
Solution detail
Page goals
- Inform on portfolio
- Generate leads
Character of page
- Solution page is a factual page offering the Munich Re solution/product to a risk in a specific market segment (i.e. CyberOne in Cyberrisks).
- This page gives your user in-depth information on a specific solution (or service or tool).
Campaign page
Page goals
- Lead users to one specific CTA for a limited timeframe
- Inform users about a campaign, event, specific topic during a limited time
Character of page
- A Campaign page is not included in the navigation of the Munich Re website, it stands alone.
- It leads users to ONE specific CTA, e.g. contact, lead generation, newsletter subscription, download. Campaign pages focus on maximization of conversion rate.
- Campaign pages only exist for a limited timeframe e.g. in the context of a campaign or an event. They should not be used for products/ solutions without time limitation.
- Links which might distract users from clicking the CTA should be avoided.
Topics article
Page goals
- Establish thought leadership
- Provide information on market development and trends
Character of page
- Provides in-depth information on market development and trends.
- Hidden in navigation of corporate website. Only reached via google/social media and links das hafrom risks and solution pages.
Corporate page types
Overview page types
Company entry
Description
- Use only for entry pages in the company path, e.g. Investor Relations, Careers, Corporate Responsibility etc.
- For an emotional approach the page starts with a larger visual including a slider with CTA for several topics of the respective navigation path.
Communication goals
- Gives user immediate overview and orientation
- Routes to deeper levels
- Shapes brand image of Munich Re
Company overview
Description
- Use only for overview pages within the company section, i.g. Central Procurement, Munich Re as an employer, Areas of expertise, etc.
- To allow a more emotional approach, the page may start with a visual.
Page goals
- Gives user immediate overview and orientation of categories in this section of the CW
- Routes to deeper levels
- Shapes brand image of Munich Re
Routing page
Description
- Has no other purpose than to route the user to deeper page levels or provide the user with an overview of underlying pages.
- This page type may be used in any path at routing level.
- Try to limit the use of this page type by creating flat information architectures.
Page goals
- Route to deeper levels
Detail page types
Company detail
Description
- It serves for any kind of in-depth content in the deepest routing level in the company section.
- It may be used for detail levels in Investor Relations, Media Relations, About Munich Re, Career and Sustainability.
- Inform
- Shape Munich Re’s image
- Contact
- Contact
Event
Description
- Use only for events and seminars
- Includes component "save the date”
Page goals
- Inform
