Conceptual approach
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By using standardised page types, we create a consistent aesthetic and user experience across our corporate website – no matter the content.
These page types are split into two categories:
business pages (for content that describes risks and our solutions and products)
company pages (for content about the company, e.g., About us, Investor relations, Media relations)
Below is an overview of page types, with live examples.
Home page type
Page goals
Quickly orient and inform users
Guide them to more detailed content or sections
Strengthen our brand image
Business page types
Overview page types
Risks overview
Risks is the only page type that has its own background colour (dark grey, instead of white). We do this to distinguish it from the other sections of the website.
Use the upper (dark grey) part of a Risks page to talk about the specific risk, then use the lower half to talk about solutions.
Page goals
Establish thought leadership
Guide to more detailed content or sections
Link to our portfolio of solutions
Character of page
Editorial, explaining the overall challenge (risk) in a specific market segment (i.e. cyber risks). The reader will recognise their own pain points.
Gives insights on challenges, trends, and developments for a specific risk. Teasers on the page link to the corresponding solution page(s).
Solution overview
Page goals
Explain our portfolio
Generate leads
Guide to more detailed content or sections
Character of page
Factual and straightforward, offering the Munich Re solution/product to a risk in a specific market segment (e.g. CyberOne in cyber risks).
Offers users in-depth information on a specific solution, service, or tool
Gives an overview of the solution portfolio
Detail page types
Risks Detail
Risks is the only page type that has its own background colour (dark grey, instead of white). We do this to distinguish it from the other sections of the website.
Use the upper (dark grey) part of a Risks page to talk about the specific risk, then use the lower half to talk about solutions.
Page goals
Establish thought leadership
Link to our portfolio of solutions
Character of page
Editorial, explaining the overall challenge (risk) in a specific market segment (i.e. cyber risks). The reader will recognise their own pain points.
Gives insights on challenges, trends, and developments for a specific risk. Teasers on the page link to the corresponding solution page(s).
Solution detail
Page goals
Explain our portfolio
Generate leads
Character of page
Factual and straightforward, offering the Munich Re solution/product to a risk in a specific market segment (e.g. CyberOne in cyber risks).
Offers users in-depth information on a specific solution, service, or tool
Campaign page
Page goals
Lead users to one specific CTA for a limited timeframe
Inform users about a campaign, event, or specific topic
Character of page
Not included in the navigation of the Munich Re website
Focuses on maximising conversion rate
Only temporary. Should not be used for products/solutions without a time limit.
Avoid links which might distract users from clicking the CTA
Topics article
Page goals
Establish thought leadership
Provide information on market development and trends
Character of page
Highly informative about market development and trends
Hidden in navigation of corporate website. Only reachable via Google/social media and links from risks and solution pages.
Corporate page types
Overview page types
Company entry
Description
Only for entry pages in the company path, e.g. Investor Relations, Careers, Corporate Responsibility etc.
Opens with a large image to create impact, plus a slider with CTAs for key topics in the relevant navigation path
Page goals
Quickly orient and inform users
Guide them to more detailed content or sections
Strengthen our brand image
Company overview
Description
Only for overview pages in the company section, e.g. Central Procurement, Munich Re as an employer, Areas of expertise, etc.
The page can open with an image, but doesn’t have to
Page goals
Quickly orient users, and inform them of the categories in this section of the CW
Guide them to more detailed content or sections
Strengthen our brand image
Routing page
Description
Has no other purpose than to route the user to more detailed sections or give an overview of those sections
May be used in any path
Limit the use of this page type by keeping navigation simple and direct
Page goals
Guide users to more detailed content or sections
Detail page types
Company detail
Description
Used for any in-depth content in the deepest routing level of the company section
Can be used for extra detail in Investor Relations, Media Relations, About Munich Re, Career and Sustainability.
Page goals
Provide detailed information
Strengthen the Munich Re brand
Prompt users to get in touch
Main function
Contact
Ad-hoc announcement
Description
Only for Media Information in the Media Relations path
Includes "Time stamp" component showing release time and date
Target group
Private investors
Institutional investors
Institutional analysts
Page goals
Provide detailed information
Offer self-service
Media information
Description
Only for Media Information in the Media Relations path
Includes "Time stamp" component showing release date
Target group
Journalists
Page goals
Provide detailed information
Offer self-service
Event
Description
Only for events and seminars
Includes "save the date” component
Page goals
Provide detailed information
