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Get to know our Group companies, branches and subsidiaries worldwide.

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Corporate language and wording

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    The way we communicate with our clients, colleagues, and partners reflects the personality and values of Munich Re.

    Our corporate wording and tone of voice guide the content and style of how we talk as a brand. 

    The guides below show you how to:

    • Use our “Inspiring and Factual” tone of voice 

    • Talk about the different companies in our brand architecture

    • Write in a consistent style in English

    • Write in a consistent style in German

    • Use our brand name correctly
    Document
    Munich Re Group brand architecture
    PDF, 419 KB
    Document
    Writing English at Munich Re
    PDF, 92 KB
    Document
    Writing German at Munich Re
    PDF, 96 KB
    Document
    Munich Re tone of voice
    PDF, 2 MB
    Document
    Munich Re wording for cooperation agreements
    PDF, 29 KB
    Document
    Use of the Munich Re brand name
    PDF, 126 KB

    More resources

    Colleagues collaborating around a table
    About the Brand
    Corporate design
    Brand Positioning
    About the Brand
    Brand positioning
    Brand Architecture
    About the Brand
    Brand architecture

    Still have questions?

    If you have any questions regarding the corporate design, please do not hesitate to contact the brand management team for support.