Corporate language and wording

Corporate wording and tone of voice refers to the language style and manner in which we communicate with our target audience, whether they are clients, employees, or stakeholders. It reflects the overall personality, value, and brand identity of Munich Re.

Corporate wording encompasses the choice of words, sentence structure, and overall clarity of the messages or text being conveyed. The tone of voice conveys the attitude and emotion behind the words, which sets the mood and perception of the communication.

Please refer to the various guidelines in this section to familiarise yourself with how to use the Munich Re name, compose new text (in English and German), and learn about our defined tone of voice.