Brand positioning

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    Our brand positioning is the foundation of how we communicate, and helps us do so in a personal, emotional, and purposeful way. It expands on our brand promise, which reflects our unique contribution to the world:

    “Pushing the boundaries of insurability to let the world advance with confidence”

    The points below show how we deliver on that promise, and reinforce our position. Use them in your comms when relevant:

    We’re able to push the boundaries of insurability because:

    • We have expertise in almost every type and complexity of risk. 

    • We are pioneers in emerging risks: NatCat, Climate, Cyber, Reputation.

    • We are at the forefront of digital innovation for better risk assessment and prevention.

    And we help the world advance with confidence because:

    • As the world’s most resilient and knowledgeable partner, we help minimise losses, so the world can be braver and better in facing change. 

    • We are a global leader with the scale and capacity for worldwide impact. 

    • We create sustainable solutions that support our clients in breaking new ground for a better and more sustainable future.

    Our brand values are the backbone of our attitude and personality. We are:

    Reliable

    Future-focused

    Solution-oriented

    Fascinating

    Download the guidelines below for details on all of the elements of our brand positioning.