Corporate design

The Munich Re brand represents the overall image and reputation of the organisation. It encapsulates the essence of Munich Re and distinguishes us from our competitors.

While communication style can vary depending on type or channel, we strive to always have certain qualities or principles within our communication. By ensuring that all of Munich Re‘s design relates back to these principles, we ensure we are communicating the desired messaging:

Pushing the boundaries of insurability to help the world advance with confidence means the design must always communicate the following principles:

• Professional and trustworthy
• Approachable and human
• Consistent and clear
• Inspiring and innovative

The following film summarises the Munich Re corporate design basics.

Please review the corporate design basic guidelines for more information and details about what elements comprise the identity and how to implement them in the intended way. The following items are included: logo, claim, colour usage, typography, image style, pictograms, icons, and more.

There are also several tools and assets available to download below and utilise for communication and collateral.

Logos and claims

Colours

Icons and pictograms

Images, photography, and video

Please contact the Brand Management team directly if you require the Munich Re Neue font suite for your communication or branded collateral projects.

If implemented correctly, the Munich Re brand elements provide a consistent and powerful way to connect with internal and external target groups.